Great brand design strategy is about making an emotional connection with the user. It’s about taking them on a journey. When they come to your site, or any design, what will they find? Will your site transport them to some magical far away place, like Disney? Or will it make them feel youthful like Coca-Cola? Will it make them laugh? Good visual design should make your audience feel something. My favorite thing about design is creating that emotion by taking a blank piece of paper and bringing an idea to life. I start with research, concepts, and iterate from there.
