Role: UX and UI design exploration

Conducted Objective  and Strategy, competition study, Mood Boards, Low Fidelity Mock Ups, Color exploration, Key words, Wire Frames. Package design, logo development, and Branding.

Objective:

To attract costumers to register and buy Customized juices and

Smoothies from Liquid Lab.

Strategy:

To attract: customers to who like healthy smoothies and juices to

the store Liquid Lab

To Buy: as a healthy addition, customized smoothies and cold

pressed juices based on their unique profile. Or to choose from

already customized juices.

Instead of: Jamba Juice, Liquiteria, Organic Avenue or Blue Print

Cleanse.

Because: Liquid Lab is the only Juice company that offers

customization.

 

Wireframe for Liquid Lab.

 

OVERALL DEMOGRAPHIC PROFILE

• Women and Men Ages 30-65.

PRIMARY AUDIENCE

• Professional Women ages 30-45, urban dweller, single or married with an

income of 120K a year.

• Health Conscious, whole foods, organic and locally sourced products. That

aren’t looking for a cleanse. They are looking for customized easy, tasty

products.

SECONDARY AUDIENCE

• Women and Men 30-65 professional urban dwellers single or married Income

of 90K. This group is interested in an introduction to healthier practices. Quick

and easy and accessible. Not interested in meal replacement. Focused on easy

and tasty.