Team: Creative Director, Visual Design Manager, Visual Designer
Roll: Visual Designer
Objective: Design an e-commerce site for Students and Educators
Problem: Create a Modern Website to attract the over $7 trillion global market. 88% of people want to improve work skills. 75% of women left the workforce during the Covid Pandemic. 9 in 10 people are using a learning app.
Solution: Create an exciting modern website, desktop, tablet, and mobile that emphasizes the tools Pearson has to offer, showcases learning for all, visual hierarchy, and uses diverse imagery. Develop a hybrid website for Instructors and Learners. Also explore and test Educator views & Learner views. Through testing we learned that 90% of students come to the website through the main Pearson page. Educators come through google search. Because of this the landing page will be geared to students. Various iterations were created to meet deadlines to bring Phase 1 into completion that will carry the team through a discovery phase.
I created mobile versions for, Left: Learners, Right: Educators. The Learner site I designed in Figma to be templated into AEM and Hybris.
Below is the product description page. I designed several different versions for this concentrating on the buy box as well as different placement of content. This iterations that was implemented for user testing.
I designed email templates for Tablet and Mobile. Tablet is designed to include marketing cross sell
