This is a microsite I designed for Don’t Hide It Flaunt It, a non-profit organization that works to advance acceptance, understanding, and tolerance for a person’s blatant or invisible difference. The program#WeAreAllConnected helps inspire kids to connect through self-expression during social distancing with the hashtag #WeAreAllConnected. Ava Michelle actress, Tall Girl is the Youth Ambassador for#WeAreAllConnected. The Hero Image I created the gif on the phone that fades through samples of some of the art.
Problem: Use Art created by kids showing how they were effected by Covid 19 also use the Peacock Image from last years campaign as well as highlight the actress Ava Michelle. This had to be designed and posted quickly.
Solution: I was influence by the chalky peacock feathers behind the girl. I wanted to carry that out to tie everything toghether to give it a fresh feel. Everything would be posted on social media so I used gifs to highlight the different pieces of art that you would be seeing. the line art also connects you from the top to the bottom. The yellow button is brightest and highlights where the teachers and parents can click for the activites.
Team: I was the Art Director for the Microsite, Social, and emails, I worked with Creative Director, Developer, Editorial, Marketing, and Project Managers.
Results: This was a short program that exceeded 300K social impressions with over 484K impressions. Email Exceeded Scholastic FY19 average open rate of 23.44% and click rate of 1.44%
Below is the video where you can see the website in action with the animated gif images.
Social Media Gif
Email Exceeded Scholastic FY19 average open rate of 23.44% and click rate of 1.44%
